GDUT and SD4G collaborated to conduct an online workshop on service design. Led by Professors Yong-Ki Lee and Linli Li, the workshop emphasized a six-step design process and the interdisciplinary nature of service design.
On December 19th, the Service Design International Workshop officially commenced, much to the anticipation of the students! This international workshop is a collaboration between GDUT and SD4G in DSU .
The teaching approach includes steps such as empathizing with users, visual analysis, constructing system frameworks, creating prototypes, achieving sustainable development goals, and realizing social innovation objectives.
Students applied the acquired knowledge through practical exploration and design in group collaboration. Additionally, each group will present their work in class, engaging in face-to-face communication with the professors, receiving guidance from Professor Yong-Ki Lee, and enhancing their communication skills.
The course began with Professor Lee introducing the basic details of the Service Design International Workshop to the students. Professor Lee then shared insights into the non-material value of service design through the upgrading of services and value creation in two cases: "coffee" and "music." Following this, he explained the distinctions between UX (User Experience), CX (Customer Experience), EX (Employee Experience), and Service Design. He emphasized that service design is an interdisciplinary approach, and individuals from any department can learn and apply its knowledge and skills.
The value of services is not only reflected in products but also in aspects such as time management and sharing. As society develops and people's demands for quality of life increase, the importance of service design in businesses is continuously rising. In summary, service design is becoming a crucial driving force for modern enterprises, with broad prospects for development.
Following that, Professor Lee, using the example of handling liquid waste from the previous class, provided illustrations during the inspire stage of Creative Problem Framing. He demonstrated understanding and defining problems from three different perspectives: product, process, and outcome.
Professor Lee discussed how designers can better understand user needs and issues by using the Photo Diary method. He showcased examples of students using the Photo Diary, illustrating how they discovered and addressed problems. The importance of the Photo Diary was emphasized, highlighting the subjectivity of understanding problems, particularly from a first-person perspective
At the end of the course, Professor Lee summarized the content and encouraged active participation and interaction. Students eagerly posed questions to the teacher, and Professor Lee addressed the queries, fostering a lively and engaging atmosphere in the classroom.
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